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If it's August, it must be time for the Edinburgh Festival and its unfeasibly large appendage, The Fringe. Its capacity to inspire or even surprise has declined over the years but this is still where the UK's media industry heads each summer in search of new ideas.
In the handful of venues that matter, The Fringe has become a bit like Pop Idol for stand-up comics - except the lighting is dodgy and the audience is drunk and more than a little lairy.
The pick of the bunch (of the performers, that ...