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Hachette shakes up Elle with travel-size issue in September.(Brief Article)
Elle, the women's fashion monthly from Hachette Filipacchi, is joining the ranks of Cosmopolitan and Marie Claire by launching a travel-size edition.
The smaller format will run alongside the full-size September issue of Elle from 6 August and will contain the same editorial content and retain the usual pounds 3 cover price.
Lara Wilkins, the publisher of Elle, said: 'The launch of the travel-size edition is a response to the changing needs of the consumer. As has been reflected in the successful re-sizing of other premium publications, such as The Times and The Independent, ...
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