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PlayStation launches sport titles with Claydon Heeley.(Brief Article)
Claydon Heeley Jones Mason has created a direct marketing campaign to promote the launch of Sony PlayStation's four sport-related titles.
The mailing, which is contained within a Union Jack- covered envelope, targets sports fans by exploiting the frenzy brought on in the UK by events such as Euro 2004 and the Olympics.
The leaflet cover delivers the message: 'Britain needs champions this summer.' The wording is printed against the backdrop of a stadium crowd in mid-celebration and is accompanied by a thumbs-up.
A miniature foam gold trophy is contained within the pack, with which gamers can celebrate their PS2 victories.
Inside the leaflet, people are invited to push their thumbs to the limit with four sporty games: This is Football 2004, Athens 2004, Formula One 04 and Smash Court Tennis Pro Tournament 2.
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