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Silverscreen names FCB London as first advertising agency.(Brief Article)
FCB London has landed its first win since changing its name with the pounds 2 million creative account for the DVD retailer Silverscreen.
The hiring is part of Silverscreen's effort to accelerate its expansion, which includes increasing its current nine outlets to 180 by opening a store each week for the next three years.
The plan is bankrolled by a pounds 20 million investment from the venture capitalist Apax Partners, the company behind New Look and Focus Wickes.
FCB London is currently working on a press, poster and radio campaign for Silverscreen, which previously produced its creative work in-house. Media planning and buying will be handled by Monkey Communications.
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