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Clarks uses spy theme in Bootleg ad.(Brief Article)
St Luke's has created a nationwide television campaign for Bootleg, Clarks' children's shoe brand.
A 40-second ad launches on 4 August and promotes a special offer enabling Bootleg customers to buy a special spy-kit pencil case for pounds 5.
The ad is designed to link the brand with the spy theme and targets the eight- to 11-year-old group the shoes cater for. It is timed to promote the brand during the back-to- school period and will run alongside the main Clarks branding campaign.
The ad features two spy kids arriving at school in a helicopter. Chaperoned by special agents and flanked by Apache-style helicopters, their descent causes chaos in the playground.
A teacher's toupee flaps in the wind, a model of a fort is blown to ...
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