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<a href="http://www.accessmylibrary.com/article-1G1-120249907/mastercard-ad-focuses-theme.html" title="Facts and information about Mastercard ad focuses on theme-park fun.(Brief Article)">Mastercard ad focuses on theme-park fun.(Brief Article)</a>
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Mastercard ad focuses on theme-park fun.(Brief Article)
McCann Erickson is continuing the Mastercard 'priceless' campaign with a new television spot.
The 30-second commercial, which will air from 9 August, is set in a theme park. It aims to capture the feeling of the summer holidays, when more people visit leisure parks.
The spot, called 'rollercoaster', illustrates the various things that can be paid for by using a Mastercard in a theme park. These include the entrance fee, novelty sunglasses and souvenir T-shirts.
However, it claims the priceless element of the day out is witnessing your petrified father 'screaming like your little sister' while on a rollercoaster.
The ad uses the familiar endline: 'Some things money can't buy. For everything else there's Mastercard.' The Mastercard logo sweeps on to the screen as if on a rollercoaster while a ...
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