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BDH TBWA gains all Morrisons business by winning Safeway.(Brief Article)

Campaign

| August 06, 2004 | COPYRIGHT 2004 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

The supermarket chain Morrisons has consolidated all its business into BDH\TBWA by appointing the agency to handle the promotion of its Safeway acquisition.

This week's announcement confirms several months of speculation that the two accounts would be run out of the Manchester shop.

The expectation was reinforced in May, when BDH produced a TV ad promoting the fact that thousands of prices in Safeway outlets were being reduced in line with those at Morrisons stores.

The move ends Clemmow Hornby Inge's tenure of the pounds 3 million Safeway account, leaving it clear to take on the rival Waitrose ...

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