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ITV autumn schedule opts for drama.(Brief Article)

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| August 06, 2004 | COPYRIGHT 2004 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Nigel Pickard, the director of programmes at ITV, has put particular emphasis on event drama in the channel's autumn programming line-up.

The schedule is crucial for ITV ahead of the negotiation season; the broadcaster has suffered a fall in impacts across its trading audiences in the first half of the year and it will need a strong autumn to avoid a year-on-year decline in ad revenue.

Big-name actors including Ray Winstone, Simon Callow and Brenda Blethyn have been signed up to star in the new drama season, designed to appeal to up-market audiences. The event drama slate includes Dirty Filthy Love, a love story about two people with obsessive compulsive disorder and Tourette's Syndrome, and an adaptation of Tom Brown's Schooldays starring Stephen Fry.

Among the returning dramas are Foyle's War, ...

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