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MediaCom Scotland lands consolidated Executive business.(the Scottish Executive)(Brief Article)
The Scottish Executive has appointed MediaCom Scotland to handle its pounds 6 million media planning and buying account.
Feather Brooksbank previously held the business but the account is moving following a review by the executive of its advertising, media and marketing agencies.
Its media account, which covers five departments of the Scottish Executive, has been consolidated into a single contract. Feather Brooksbank had previously had separate contracts with each of the five departments.
The Scottish Executive is also expected to appoint a new creative agency roster. ...
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