AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Close
Create a link to this page
Copy and paste this link tag into your Web page or blog:
<a href="http://www.accessmylibrary.com/article-1G1-120249895/honda-launches-dream-customer.html" title="Facts and information about Honda launches Dream customer magazine through River Publishing.(Brief Article)">Honda launches Dream customer magazine through River Publishing.(Brief Article)</a>
Close
Set up an RSS feed that alerts you when new articles from Campaign are available.
Frequently asked questions about RSS feeds
Honda launches Dream customer magazine through River Publishing.(Brief Article)
Honda is launching a customer magazine to target owners of its cars, motorcycles and power equipment.
The car manufacturer has appointed River Publishing to launch the magazine, which will be mailed to Honda customers each quarter.
Initially 150,000 Honda owners will receive the title but this circulation will increase with each issue. Honda hopes that the magazine will help to retain its 400,000 UK customers and build loyalty.
The magazine is called Dream to fit in with Honda's 'Power of dreams' advertising strategy, created by Wieden & Kennedy.
Dream will feature articles on cars, bikes, marine technology and power equipment.
The magazine will contain competition and feedback forms to ...
Related articles from newspapers, magazines, journals, and more
For more facts and information, see all results
- News brief: River Publishing targets customer magazine market.(Brief Article)
- Magazine article from: Marketing September 15, 2004 700+ words
River Publishing is targeting the customer magazine market with a title launch. Pulp will include business opportunities.
- MEDIA: Bonmarche hires River Publishing for magazine job.(Brief Article)
- Magazine article from: Marketing September 4, 2003 700+ words
Bonmarche, the discount clothing chain for 45-plus women, has appointed River Publishing to produce a customer magazine after a pitch against Specialist Publishing. The magazine will have a 600,000 distribution across...
- Media: Moss Bros Hire appoints River Publishing.(Brief Article)
- Magazine article from: Campaign August 26, 2005 700+ words
Moss Bros Hire has appointed River Publishing to launch its customer magazine following a competitive pitch against six rivals. The magazine will be available free in Moss Bros stores from February 2006 and...
- John Brown defeats four to publish Sky's customer magazine.(Brief Article)
- Magazine article from: Campaign June 21, 2002 700+ words
...since the launch of Sky Customer Magazine, initially as a listings...Publicis-Blueprint and River Publishing. Sky Customer Magazine is the UK's largest...partner to help take Sky Customer Magazine into a new phase of development...
- Media news brief: Co-op Travel Trading appoints River Publishing.(Brief Article)
- Magazine article from: Marketing April 13, 2005 700+ words
Co-operative Travel Trading Group has appointed River Publishing to publish its Traveller customer magazine following a three-way pitch. The 375,000-distribution title was previously published by Wrap. River is to redesign the title and add extra editorial pages.
- Moss Bros in River customer mag redesign.(Moss Brothers Group PLC, River...
- Magazine article from: Precision Marketing August 26, 2005 700+ words
...Moss Bros has appointed River Publishing to handle the relaunch of customer magazine Groom. River's win...managing director of River Publishing, says: "We plan to...Group, comments: "Our customer magazine is hugely important...
- Media News brief: Holland & Barrett renews contract.(Holland and Barrett, River...
- Magazine article from: Marketing July 20, 2005 700+ words
Holland & Barrett has renewed the contract for its Healthy customer magazine with River Publishing for a further five years. The title has a circulation of 280,075.
- BEST INNOVATION.(River Publishing's promotion of BMW's new 3 Series)(Brief...
- Magazine article from: Marketing December 2, 1999 700+ words
...BMW (GB) Agency River Publishing WINNER To promote...s new 3 Series, River Publishing produced a special...launch campaign". River Publishing, which also produces...company's regular customer magazine, believes this...
- McDonald's plans for customer title.(customer magazine)(Brief Article)
- Magazine article from: Campaign February 18, 2005 700+ words
...McDonald's is attempting to drive home its new health-food message with the launch of a customer magazine that will be produced by River Publishing. The publisher, which also produces magazines for Holland & Barrett and Superdrug...
- Toyota returns to Just for customer magazine work.(Brief Article)
- Magazine article from: Marketing June 5, 2003 700+ words
Toyota UK has handed its customer magazine In Front back to Just Customer...involving Miller Bainbridge and River Publishing (Marketing, April 24...agencies. The pitch separated the customer magazine from Toyota's other CRM activity...