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Ethnic communities want poster images with familiar theme.(Brief Article)
ForeSite, the Portland Outdoor research arm, has conducted what it claims is the first survey into the impact of outdoor advertising on ethnic communities.
With the co-operation of Clear Channel's Adshel, Portland ran a six-sheet campaign for a fictional advertiser in two Yorkshire towns - one with a high ethnic population and one with a high white population.
The research revealed that campaigns that use imagery that resonates strongly with its respective audience are the most effective. For example, a campaign that featured an image associated with the Black Caribbean community recorded a 50 per cent higher unprompted recall among this ethnic group than across all others.
The research also found that ethnic minorities tended to be more inclined to take advertising at face value than white communities, who were slightly more cynical. This could be because the demographic profile of the ethnic community is younger than ...
- Portland Outdoor sets up research and planning outfit.(research...
- Magazine article from: Campaign June 4, 2004 700+ words
The WPP-owned outdoor specialist Portland Outdoor is collaborating with its sister WPP Group companies...MediaLab, will examine the impact of outdoor media on ethnic communities. Alex Thompson, the chief executive of Portland...
- Portland Outdoor Store: a true Western classic.(Brief Article)
- Magazine article from: Business Journal-Portland TROSETH, ERIKA November 24, 2000 700+ words
...And he ought to. A boot salesman at Portland Outdoor Store for nearly a decade, Morrow...his cousin Nate Director bought the Portland Outdoor Store in 1929. Today Brad Popick...clothes anyway. A few years ago, Portland Outdoor started a no-commission saddle...
- Actionman sets his sights on the ultimate outdoor pursuit. (Dennis Sullivan,...
- Magazine article from: Campaign Beale, Claire November 4, 1994 700+ words
The chief executive of Portland Outdoor, Dennis Sullivan, is very proud of a photograph...1973 British Posters, sales director 1977 Portland Outdoor, account director 1978 Portland Outdoor, managing director 1989 Portland Outdoor...
- Poster Publicity and Portland Outdoor to merge in WPP plan.(Brief Article)
- Magazine article from: Campaign July 9, 2004 700+ words
...shareholding in the outdoor buyer Poster Publicity and merge it with its own specialist Portland Outdoor. The move will see the Poster Publicity and Portland Outdoor names disappear in favour of an as yet unnamed global brand. The acquisition of...
- Portland hands top UK job to managing director Thompson.(Portland Outdoor...
- Magazine article from: Campaign October 3, 2003 700+ words
Portland Outdoor, the WPP outdoor specialist, has promoted Alex Thompson to be...director. Sullivan will lead a phase of overseas expansion in Europe. Portland Outdoor has offices in the UK, Ireland, Hungary, India and Malaysia...
- Hotline: Portland Outdoor and Poster Publicity to merge.(Brief Article)
- Magazine article from: Campaign March 4, 2005 700+ words
After months of negotiation, the WPP-owned Portland Outdoor and Poster Publicity agencies have confirmed that they are going to merge. WPP's pooled media buying operation, Group M Trading...
- Hotline: Portland Outdoor wins Space and Time account.(Brief Article)
- Magazine article from: Campaign March 4, 2005 700+ words
Portland Outdoor has won the out-of-home media planning and buying for the specialist media agency Space and Time. The Surrey-based Space and Time specialises in handling clients in the property and construction sector.
- Hotline: Portland Outdoor wins Brilliant Media business.(Brief Article)
- Magazine article from: Campaign March 19, 2004 700+ words
The WPP outdoor specialist Portland Outdoor has won the outdoor buying business for the regional independent agency Brilliant Media. The account was previously held by PPL.
- Media: Portland Outdoor retains Kellogg outdoor account.(Brief Article)
- Magazine article from: Campaign November 12, 2004 700+ words
WPP's Portland Outdoor has retained the pounds 4 million Kellogg outdoor advertising account following a head-to-head pitch against Aegis Media's Posterscope. Kellogg is globally aligned to WPP agencies
- Kinetic is born out of outdoor merger.(Portland Outdoor)(Poster...
- Magazine article from: Campaign May 13, 2005 700+ words
The outdoor company created by the merger of WPP's Portland Outdoor and the independent Poster Publicity Limited is to be called Kinetic. Kinetic has been created as a joint venture between WPP...