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Kit Kat to drop 'have a break' slogan.(Brief Article)
'Have a break, have a Kit Kat', one of the UK's most familiar advertising slogans, is being dropped after almost half a century because it is no longer stimulating sales of the chocolate-covered wafer.
From now on, the brand will be promoted with the line: 'Make the most of your break.' Nestle Rowntree, the brand's manufacturer, claims that although the slogan was well-known, it was not motivating enough people to buy more of the product.
The move is one of a number of radical changes introduced by Chris White, the controversial New Zealander who joined Nestle Rowntree as the managing director at the end of last year. White said this week of the old slogan: ...
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