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Traffic department falls victim to Euro RSCG streamlining.(Euro RSCG Marketing Services)(Brief Article)
Euro RSCG London is axing its traffic department to cut costs but claims the move increase the agency's creative performance.
The streamlining, which was confirmed by Ben Langdon, the chairman of Euro RSCG, is intended to keep the agency in tune with client needs.
The traffic department has traditionally played a vital role in agencies, sitting between account management and the creative department. However, Langdon believes it is now superfluous and he wants the agency to have a flatter structure.
The client teams will be headed by brand leaders, a newly created role.
The traffic department's responsibilities will be handled by junior account managers.
Langdon said: 'Clients have changed, it makes perfect sense for agencies to do the same. Some ...
- Analysis: Will Ben Langdon succeed at Euro RSCG?(Euro RSCG Worldwide Inc.)
- Magazine article from: Marketing Week June 16, 2005 700+ words
...committed to turning around Euro RSCG London. We have won...management, including Euro RSCG London chief executive...Langdon has also axed the traffic department. Langdon is famous...London agency, but Euro RSCG might be a tougher challenge...
- Euro RSCG London.(Digests)(Brief Article)
- Magazine article from: Marketing Week August 5, 2004 700+ words
Euro RSCG London is bracing itself for a series of redundancies under new chairman Ben Langdon. As Marketing Week went to press. Langdon was understood already to have announced that the agency's traffic department is to be axed.
- Euro RSCG Worldwide Launches Euro RSCG 4D.
- Press release article from: PR Newswire April 1, 2004 700+ words
...PRNewswire/ -- - New Brand To Integrate All Euro RSCG's Global Marketing Services Capabilities...ongoing Power of One integration strategy, Euro RSCG Worldwide today announced the formation of Euro RSCG 4D: the agency's global marketing services...
- Euro RSCG Worldwide Combines North American Operations, Creates Two New...
- Press release article from: Business Wire May 1, 2002 700+ words
...Across All Disciplines To Achieve True Integration Euro RSCG Worldwide today created two new fully integrated...communications disciplines. The new entities, Euro RSCG MVBMS Partners and Euro RSCG Tatham Partners, each have a single profit and...
- Euro RSCG Worldwide Launches Euro RSCG 4D; New Brand to Integrate All Euro...
- Press release article from: PR Newswire April 1, 2004 700+ words
...leading integrated marketing communications company, Euro RSCG Worldwide today announced the formation of Euro RSCG 4D: the agency's new global marketing services and digital brand. Euro RSCG 4D is created by the merging of existing Euro RSCG...
- Euro RSCG Tatham Partners Announces Management Structure for New Integrated...
- Press release article from: Business Wire May 1, 2002 700+ words
...Integrated Agency Gary Epstein, CEO of Euro RSCG Tatham Partners, one of two agencies created by the alignment of Euro RSCG Worldwide's North American agencies...Folsom, formerly Partner and CFO of Euro RSCG DSW Partners, has been named CFO...
- Euro RSCG Worldwide Announces Management Structure for Integrated Agencies in...
- Press release article from: PR Newswire June 25, 2003 700+ words
Euro RSCG Worldwide today announced the creation of Euro RSCG Partners in both the United Kingdom and the Netherlands...spanning across all marketing communications. In the UK, Euro RSCG Partners will be the country's third-largest agency...
- Euro RSCG Worldwide announces management structure for integrated agencies in...
- Press release article from: PR Newswire June 25, 2003 700+ words
London -- London, June 25 /PRNewswire/ -- - New agencies to be called Euro RSCG Partners Euro RSCG Worldwide today announced the creation of Euro RSCG Partners in both the United Kingdom and the Netherlands. Both agencies will bring...