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Four duos boost JWT creative department.(Brief Article)

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| August 06, 2004 | COPYRIGHT 2004 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

J. Walter Thompson is strengthening its creative department by appointing four creative teams.

The new line-up, which is being implemented by the executive creative director, Nick Bell, is spearheaded by Mike McKenna and Greg Martin, the joint creative directors at Leo Burnett.

The move reunites McKenna, a copywriter, and Martin, an art director, with Bell, their former boss at Burnett.

The duo, who joined the agency in 2001, took over the role of joint executive creative directors for six months following Bell's departure for JWT last March.

They are best known for their Alka Seltzer and Nursing Recruitment campaigns.

Hugh ...

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