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First Plus adds EHS Brann and Starcom Mediavest to roster.(Brief Article)
First Plus Financial, a division of Barclays, has appointed a new roster of agencies.
Starcom Mediavest has won the pounds 6 million media planning and buying account and EHS Brann has picked up creative.
Creative was handled by the J. Walter Thompson division Black Cat, while MediaCom North held media. Both EHS Brann and Starcom are existing Barclays agencies.
First Plus, which spends the bulk of its budget on direct response television advertising starring Carol Vorderman, has also appointed TechnoPhobia as its online creative agency and Ragdoll to handle its ...
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