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TBWA London opens Upstart operation to handle small clients.(advertising industry)(Brief Article)
TBWA\London has launched a new division called TBWA\ Upstart, which is designed to appeal to clients with smaller advertising budgets.
Positioned as 'the small agency with big friends', it will target clients with spends of less than pounds 2 million and will work either on a project or a retained basis.
Working alongside the main agency and tapping into its resources, Upstart aims to offer clients the opportunity of working with fewer people and will try to turn campaigns around swiftly.
Its first project is working with one of TBWA's existing clients, Eurostar, and it is ...
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