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DDB bids to revive planning heritage.(Appointments)
Paul Hammersley, DDB London's newly arrived chief executive and chairman, is attempting to reassert the agency's legendary planning credentials with the appointment of David Hackworthy to the new role of chief strategic officer.
In addition, Chris Cowpe, the group vice-chairman, is leaving DDB after 32 years, as part of wider plans to rejuvenate the agency.
Hackworthy joins from TBWA\Chiat\Day New York, where he has been the chief strategy officer for the past two years. Arriving at the beginning of September, he will assume overall responsibility for the planning department.
Lucy Jameson, the current head of account planning, will report to him.
Together, Hackworthy and Hammersley intend to move the agency into new strategic areas and have formed alliances with two of DDB's network-aligned agencies, OMD Group UK and WWAV Rapp Collins.
These alliances will be overseen by Hackworthy, whose brief is to widen the agency's output beyond television and print advertising.
This is expected to involve a close working alliance with Manning Gottlieb OMD's affiliate strategy agency Good Stuff, launched last year by Ben Hayes and Andrew Stephens with Virgin Mobile as its first client.
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