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HHCL scoops Bhs as Arcadia calls pitch for Burton business.(Brief Article)

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| August 06, 2004 | COPYRIGHT 2004 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Philip Green, the Arcadia Group owner, has picked HHCL/Red Cell to handle his Bhs business and has opened talks with agencies about Arcadia's Burton men's fashion brand.

The Bhs agency appointment is being seen as a key factor in Green's expected declaration of war on Marks & Spencer after the failure of his takeover bid.

Green has said he will not fight M&S on price but will promote Bhs as offering a combination of quality and value. Budgets have yet to be finalised. M&S spends pounds 25 million through Rainey Kelly Campbell Roalfe/ Y&R, although a substantial part of that spend is on food advertising.

Burton, which has up ...

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