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Philip Green, the Arcadia Group owner, has picked HHCL/Red Cell to handle his Bhs business and has opened talks with agencies about Arcadia's Burton men's fashion brand.
The Bhs agency appointment is being seen as a key factor in Green's expected declaration of war on Marks & Spencer after the failure of his takeover bid.
Green has said he will not fight M&S on price but will promote Bhs as offering a combination of quality and value. Budgets have yet to be finalised. M&S spends pounds 25 million through Rainey Kelly Campbell Roalfe/ Y&R, although a substantial part of that spend is on food advertising.
Burton, which has up ...