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Thailand to promote new and cheaper rice strain.
Byline: Phusadee Arunmas
Aug. 6--Thailand plans to promote fragrant rice strain Pathum Thani 1 as a cheaper alternative for importers in order to compete with China and Vietnam in the lower-priced fragrant rice market.
While it lacks premium Hom Mali's distinctive jasmine aroma, the lower-cost yet still high-quality fragrant rice is expected to enjoy a competitive edge if priced at around US$250-300 a tonne, significantly less than the Hom Mali 105 strain, which sells for about $500 per tonne.
Commerce Minister Watana Muangsook said Pathum Thani 1 fragrant rice would be promoted in Africa, Eastern Europe and the Middle East, low-end markets ...
- Hom Mali branding for premium appeal.
- Newspaper article from: Bangkok Post (Bangkok, Thailand) November 28, 2005 700+ words
...that one key competitor to hom mali was Pathum Thani 1, a local strain that...is physically similar to hom mali, but shorter in grain and...Chinese firm had reduced its hom mali rice imports since Pathum Thani 1 was introduced. "The...
- New plant for milk powder completed in Pathum Thani, Thailand.
- Newspaper article from: Knight Ridder/Tribune Business News December 18, 2004 700+ words
...expanding its production facility for Mission milk powder in Pathum Thani. The company's new plant covers 2,500 square metres...peanut butter and other milled pastes. Aside from the Pathum Thani facility, Mission Health Food also runs another 600-square...
- Crowded market threatens Hom Mali rice.
- Newspaper article from: Bangkok Post (Bangkok, Thailand) November 20, 2006 700+ words
...have hurt the Hom Mali brand by instead shipping Pathum Thani rice, a cheaper...Generally, the Pathum Thani rice strain...But Thai Hom Mali rice needs...the price of Pathum Thani fragrant rice...lower than Hom Mali rice, and...
- Thailand Commerce Ministry Reiterates Hom Mali Rice Standard.
- Newspaper article from: Knight Ridder/Tribune Business News May 21, 2002 700+ words
...Ministry insists that its high standards for Hom Mali rice remain firmly in place and has warned...had helped to double the export price of Hom Mali rice and reduce the amount of other kinds...compared with 35,000 tons of pure Hom Mali rice exported in the same period. "But...
- Thailand to Ease Purity Rule for Hom Mali Rice Trade.
- Newspaper article from: Bangkok Post (Bangkok, Thailand) (via Knight-Ridder/Tribune Business News) June 8, 2002 700+ words
...Export regulations on the purity of Hom Mali rice, a high-quality jasmine strain...complained that a rule requiring shipments of Hom Mali rice to be at least 92 percent pure would...the amended rule a declaration of the Hom Mali rice content would have to accompany each...
- Hom Mali fetches up to B16,500 per tonne.
- Newspaper article from: Bangkok Post (Bangkok, Thailand) September 8, 2006 700+ words
Sep. 8--Caretaker commerce minister Somkid Jatusripitak yesterday approved the sale of 351,209 tonnes of Hom Mali rice to 12 winners of bids called earlier this week. The premium rice was sold at prices between 15,730 to 16,500 baht per...
- Thai Food Giant Sows Seed for Higher Rice Yields.
- Newspaper article from: Bangkok Post (Bangkok, Thailand) (via Knight-Ridder/Tribune Business News) January 29, 2002 700+ words
...year it would produce a total of 15,000 tons of four varieties of rice seeds for distribution to growers: Hom Mali 105, Pathum Thani 1, Suphan Buri 1 and Phitsanulok 2. It has already delivered about 15 percent of the supply to farmers and...
- Thai rice faces tough time in China: Quality dilution the biggest concern.
- Newspaper article from: Bangkok Post (Bangkok, Thailand) June 8, 2005 700+ words
...showed that Thai Pathum Thani has gained increasing...share from Thai Hom Mali," Mr Vichai...markets [for Pathum Thani and Hom Mali]. Top-grade...position Thai Hom Mali as a premium...product, with Pathum Thani positioned as...
Source: HighBeam Research, Thailand to promote new and cheaper rice strain.