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Thai Kodak Goes Digital with Express Stores.
Byline: Natalie Suwanprakorn
Sep. 6--Kodak (Thailand) Co is strengthening its position in the digital camera business with the introduction of the Kodak Digital Express store.
The company has also begun a new marketing strategy with an innovative web site that allows customers to order personalised digital photos online, according to M.L. Anavaj Srithavaj, the marketing operations manager for Kodak's imaging business.
The new Kodak Digital Express store and web site will work in tandem. The initiatives are in line with headquarters' policy.
Kodak is exploring various digital market opportunities in the hope of stemming competition from ...
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Source: HighBeam Research, Thai Kodak Goes Digital with Express Stores.