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Sony Sharpens Focus on Information Technology.

Bangkok Post (Bangkok, Thailand)

| September 03, 2002 | COPYRIGHT 2002 Bangkok Post. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: Sukanya Jitpleecheep

Sep. 3--Sony is preparing to seriously pursue a new market segment it has not tapped in Thailand -- information technology -- to augment its core consumer electronics business.

Sony Thai Co, the local unit of Sony Corporation of Japan, said it intended to explore the new market opportunity, partly to offset the impact of tough competition in the audio-visual segment.

Managing director Masahiro Tamura said the time was right to step up IT marketing in Thailand, five years after Sony entered the segment in Japan.

The Japanese parent wants to be a market leader beyond audio-visual products. However, it has ...

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Source: HighBeam Research, Sony Sharpens Focus on Information Technology.

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