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Thai Mobile-Phone Company Looks for New Ad Agency, Sees Vodafone as Conflict.
Byline: Mongkol Jullayothin
Oct. 4--TA Orange is looking for a new advertising agency for next year's television campaign after the mobile-phone operator decided not to renew its contract with J. Walter Thompson when it expires at the end of this year.
While the value of the account was not disclosed, TA Orange earlier said it had set aside 1.5 billion baht for marketing activities this year, including promotion, direct marketing, media purchasing and related activities. Television advertising is likely to take the lion's share of the budget.
Rungfa Ratanachaikanont, marketing communications head of TA Orange, said that JWT currently handled ...
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