Sony's flashy Vaio computers are retooled for small-business market.

Byline: Mike Freeman

Jul. 29--Since Sony introduced its Vaio computers in the United States eight years ago, they've been one-trick ponies: stylish machines packed with flashy entertainment features for home use.

Now Sony is trying to teach its Vaio business a new trick -- finding a way to appeal to small businesses.

Earlier this month, San Diego-based Sony Electronics introduced two new laptop computers designed exclusively for business buyers. They're stripped of much of the entertainment software common on Sony's consumer boxes. They also offer longer life cycles and warranty, financing and service programs vital to businesses.

Sony also has created a way for small businesses to buy Vaio machines on the Internet -- the first time it has reached out specifically to business owners through its SonyStyle.com Web site.

In addition, the …