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Advantage At This Point Is Bush's In A Tug-O-War For Middle Class.(ISSUES & INSIGHTS)(PERSPECTIVE)
Byline: RAGHAVAN MAYUR
This election is shaping up as a battle for the hearts and minds of America's middle class -- the silent majority on whose backs the economic success of this country rests.
At this point, George W. Bush -- the plain-spoken, straight-shooting Texan -- has an edge over John Kerry among this key group, a fact that hasn't been lost on the Democrats.
Kerry, after all, selected in John Edwards -- a Methodist Southerner who feels for the plight of the common man -- a running mate who serves as a counterweight to Bush's appeal.
Both parties are zeroin in on the middle class. Without it, they know they can't win the White House. "He can't simply rely on anti-Bush fervor to get elected," said a BusinessWeek story on Kerry's battle plan. "So he's out to ease the middle-class squeeze."
Exit polls from the 2000 presidential election show that three-fourths of the electorate is either middle class or upper-middle class. More specifically, close to half of voters (46%) identified themselves as middle class and another fourth (27%) as upper middle. One in five (18%) said they belonged to the working class. Only a handful identified themselves as upper class (4%) or lower class (2%).
In that election, Bush edged Gore 49%-48% among middle-class voters and secured the upper-middle class vote by a healthy 11-point margin ( 54%- 43%).
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