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E-Mail Phishing Expeditions Find Many Unwary Prey Studies find these scam e-mails hooking victims by better masking intent.(A)

Investor's Business Daily

| August 03, 2004 | COPYRIGHT 2004 Investor's Business Daily, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: DONNA HOWELL

When Molly Seitel received an e-mail offer for a new credit card from what seemed to be a partner of her bank, she bit. In responding to the offer, the 38-year-old San Franciscan provided some personal information -- including her checking account number.

She quickly discovered that $250 had been debited from her Washington Mutual account.

It could've been much worse for Seitel, and it has been for many.

Phishing e-mails -- scam messages that pretend to come from PayPal, Citibank or other well-known companies -- are getting tougher to peg as fraud. A recent survey found that one in four people couldn't tell phishing e-mails from real ones.

"Now I'm really careful," said Seitel, who these days checks incoming messages for signs of fraud. "That e-mail sounded so official. But Washington Mutual had never heard of the company."

Lucky for her, Washington Mutual reversed the charges and helped her quickly close her compromised checking account with no further ado. It's not always that easy.

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