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Poll finds Thai people not using enough home appliances.
Byline: Sujintana Hemtasilpa
Aug. 3--Thai people are not using enough washing machines, microwave ovens and vacuum cleaners, a market research company has found.
The findings are ammunition for marketers seeking to drive up the sales of selected home appliances by convincing Thais to lead a more westernised lifestyle.
GfK Marketing Services (Thailand) Ltd said its study found while the penetration rates for the three appliance categories in question was low in local households, demand for them was growing.
The local unit of Germany's GfK Group said that when it came to washing machines, double-tub units held the largest share of the ...
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