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Thai food processor C-Mix links up with state to develop recipes.

Bangkok Post (Bangkok, Thailand)

| August 02, 2004 | COPYRIGHT 2004 Bangkok Post. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: Sujintana Hemtasilpa

Aug. 2--Most entrepreneurs start new businesses by learning how to make a product and then learning how to sell it. But C-Mix Universal Co, a three-year-old food processing company, has taken the opposite approach.

Its founders had the management and marketing skills but needed production know-how, which they acquired with the help of local science research agencies.

As a result, C-Mix has managed to develop its own recipes for organic bread spreads and seasoning sauces with only 80,000 baht in initial investment.

Exports of the new recipes are expected to help drive growth, said director Prutthiphong ...

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Source: HighBeam Research, Thai food processor C-Mix links up with state to develop recipes.

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