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Adidas targets Thai women with new line.
Byline: Sujintana Hemtasilpa
Aug. 2--Sportswear manufacturer adidas (Thailand) Co is intent on tapping the popularity of fashionable sports apparel among young Thais by launching a new collection of women's sportswear.
Marketing manager Tananya Nim-asdavut said sportswear for women was a very small segment in the whole sportswear market. No agency has yet conducted market research on the segment, but she estimated it constituted at the most 15 percent of the total market.
"Since it is still a very small segment, it has a very high potential to grow," she said, adding that the new collection of adidas sportswear for women, called Women Work Out, ...
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Source: HighBeam Research, Adidas targets Thai women with new line.