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Bangkok Post, Thailand, Pailin Buranamittranond Column.
Byline: Pailin Buranamittranond
Nov. 6--Last week we discussed the importance of having a crisis communication plan in place, so that an organisation is fully prepared should the unthinkable occur. As well, we looked at the composition of the crisis communication team. Today we will focus on how the team should do its job.
It is absolutely important for the core group of the crisis team and top management to sit down as quickly as possible away from the crisis and telephones to work out a strategy. Hopefully, the front-line people -- telephone operators, security, media relations officers, etc, are manning their respective positions and performing their ...
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Source: HighBeam Research, Bangkok Post, Thailand, Pailin Buranamittranond Column.