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Thai Mobile Phone Operator to Brighten Up Brand Value.
Byline: Mongkol Jullayothin
Nov. 5--Strengthening the brand value of TA Orange in the coming year will be the mission of Apirak Kosayodhin, the new co-chief executive officer of the country's third-ranked mobile-phone operator.
In a maturing market in which all operators had similar technology and services, the challenge for an operator was to differentiate its product from the others, especially in terms of brand and quality of services, he said.
Mr Apirak officially took the helm of TA Orange last Friday, after a successful stint as chief executive of GMM Grammy Plc, the country's largest entertainment company.
He said mobile-phone ...
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Source: HighBeam Research, Thai Mobile Phone Operator to Brighten Up Brand Value.