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Subway restaurants use familiar figure to fight childhood obesity.
2004 AUG 5 - (NewsRx.com & NewsRx.net) -- The Subway restaurant chain has enlisted Jared, its weight-loss spokesman, for a new ad campaign that targets childhood obesity.
Jared Fogle, who first appeared in Subway ads in 1999 touting his success shedding 245 pounds eating only all-vegetable and turkey Subway sandwiches, kicked off the chain's Fresh Step campaign in Washington, D.C. on July 14, 2004.
"It really empowers kids to make them aware of decisions they may not even be aware of," Fogle said. "Kids feel like they have no control over their own lives, what they snack on, their choices at lunchtime. Are they going to sit and watch videos all day or get out and ride a bike and be outside?"
Fogle, who has toured the country talking to school children about healthy lifestyles, appears at the close of new TV ads with three children who have improved their diets and become more physically active. Fogle strikes the pose he made famous in previous ads, displaying his old extra-large pants.
The Milford-based chain plans to spend up to $35 million on national and local ads during the campaign.
Fred DeLuca, president and co-founder of Subway, said the chain has ...
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Source: HighBeam Research, Subway restaurants use familiar figure to fight childhood obesity.