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World: Medium of the week - Martha Stewart Living brand loses client appeal.

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| July 30, 2004 | COPYRIGHT 2003 Haymarket Business Publications Ltd. (Hide copyright information)Copyright

Some advertisers maintain the brand isn't irreparably hurt, James Hamilton says.

Stepping out of court to face the media throng after receiving her sentence for attempting to mislead the government about her insider share dealing, Martha Stewart displayed equal parts contrition and defiance.

'Today is a shameful day. It's shameful for me, and for my family, and for my beloved company, and for all of its employees and partners. I'm just very, very sorry that ... a small personal matter has been able to be blown out of all proportion,' the disgraced domestic diva said. Acknowledging the considerable backing she's received throughout her trial, she continued: …

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