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HHCL/Red Cell develops glass safety-themed press ad for Autoglass.(Brief Article)
HHCL/Red Cell has created a press campaign for Autoglass that continues to emphasise the importance of glass safety to UK motorists.
The ad, which breaks on Monday, aims to illustrate the dangers facing drivers who don't repair chipped glass before it needs replacing.
The wording across the ad emanates from a little chip in the top left-hand corner with the lettering produced in the style of a crack. It reads: 'A small chip can lead to a big accident.'
Ben Short and Darryl McDonald were the creative team behind the campaign, which will run initially across regional press titles.
Jonathan Alder, the account director at HHCL, said: 'Leaving …
