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Outdoor shops line up as TfL re-tenders LU's ad concession.(London Underground Ltd.)(Transport for London)(Brief Article)
The London Underground advertising concession is being re-tendered by Transport for London as part of a review of its advertising sites that could see sales centralised into one outdoor contractor.
The ten-year LU contract is currently held by Viacom Outdoor and expires in 2006. However, the contract for the TfL-owned part of London bus shelters has also expired, allowing TfL to review all of its outdoor third-party ad sales contracts. Adshel holds the bus shelter concession.
The review is being overseen by TfL's group marketing director, Chris Townsend, who wants to increase the amount of …
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