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The toddler nutrition and baby food manufacturer Nutricia is poised to appoint Ogilvy & Mather to its integrated global advertising account.
Initially the agency is expected to take over the account in each individual European market - according to the creative demand - before adopting the global creative role.
O&M pitched with OgilvyOne against BBDO, which was paired with Proximity.
The third network taking part in the pitch, which was overseen by Agency Assessments, was Grey Worldwide.
The review, which kicked off in March, followed the departure of the UK marketing director, Will Ghali, and stems from Nutricia's desire to …