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Byline: Mark I. Pinsky
Don Colbert is not the first doctor to use religion to sell a healthful lifestyle to Christians.
Walt Larimore, a physician who practiced in Kissimmee, Fla., for 16 years, grappled with the issue before releasing "Alternative Medicine: The Christian Handbook."
"We did debate how to title this book," says Larimore, now with Focus on the Family, an evangelical organization in Colorado. "Our decision was that because it was coming from a decidedly Christian world view _ we had an obligation to the reader, the publisher, to let them know where we were coming from."
But for some Christians, there are larger questions raised by Colbert's book, "What Would Jesus Eat?" Like, "What products or causes should Jesus' name promote?" Or, "Where would Jesus draw the line?"
"There is a grand tradition, `Imitatio Christi' the imitation of Christ, and there is something to the idea of using him as an example," says Martin Marty former professor of religion and church history at the University of Chicago.
At the same time, he cautions, "so far as I can tell, every application of what Jesus would have done _ eaten an ice cream cone, cinched his belt with Velcro, condemned or supported birth control _ has been exploitation of the name of Jesus. It drags him down for our commercial or partisan purposes."