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iPod World; In just three years, Apple's adorable mini music player has gone from gizmo to life-changing cultural icon.(Cover Story)

Newsweek International

| August 02, 2004 | COPYRIGHT 2004 Newsweek, Inc. All rights reserved. Any reuse, distribution or alteration without express written permission of Newsweek is prohibited. For permission: www.newsweek.com. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: Steven Levy (With Brad Stone in San Francisco, Sonia Kolesnikov-Jessop in Singapore, Tara Pepper in London, Dana Thomas in Paris, Kay Itoi in Tokyo and bureau reports)

Steve Jobs noticed something earlier this year in New York City. "I was on Madison," says Apple's CEO, "and it was, like, on every block, there was someone with white headphones, and I thought, 'Oh, my God, it's starting to happen'." Jonathan Ive, the company's design guru, had a similar experience in London: "On the streets and coming out of the Tube, you'd see people fiddling with it." And Victor Katch, a 59-year-old professor of kinesiology at the University of Michigan, saw it in Ann ...

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