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Mexican bakery-products firm to use video game to win over U.S. customers.
Byline: Dianne Solis
Jul. 29--In the hyper-competitive snack industry, the company behind a Mexican treat called Gansito hopes to win more American stomachs by taking its advertising to the next level.
Mexico's largest bakery-products company, Grupo Bimbo SA, said Gansito got a substantial sales boost last year when it packaged a free custom video game with the product, a chocolate-covered snack cake with a crme and jelly belly. Now its Fort Worth-based U.S. unit is coming out this week with an "improved" version of the game in 10-cube family packs.
A growing number of companies, from Pizza Hut to General Mills to Reebok, have placed free video ...
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Source: HighBeam Research, Mexican bakery-products firm to use video game to win over U.S....