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Bangkok, Thailand, Hotel Plans Facelift, New Name.
Byline: Boonsong Kositchotethana
Jul. 8--The 20-year-old five-star Regent Bangkok on Ratchadamri Road is undergoing an extensive facelift and getting a new name.
The exercise is part of an effort by Four Seasons Hotels and Resorts, the Toronto-based hotel group that manages the property, and the owner, Rajdamri Hotel Plc, to refresh the aged but graceful hotel to stay competitive with other deluxe properties in the neighbourhood.
The facelift is taking place amid a slow recovery in the tourism and hospitality industry following the Sars outbreak and fears of terrorist attacks in Thailand.
The 356-room hotel has spent 74.9 million baht to build five additional function rooms and modernise its seven deluxe suites, according to Didier Picquot, regional vice-president of Four Seasons Hotels and general manager of the Regent Bangkok.
Management is also looking at options to revise its 313 deluxe rooms and redecoration may start in the second quarter of next year at a cost estimated to run into the hundreds of millions of baht.
The last major renovation at the hotel took place seven years ago.
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