AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
Byline: Imtiaz Muqbil
Jul. 7--One of the world's unique groups of luxury hotels is reporting a sharp surge in bookings received directly over the Internet, and plans to grow those numbers further in the months ahead.
The Small Luxury Hotels of the World (SLH), whose 290 exclusive properties are frequented by the world's rich and famous, has seen its Internet bookings increase from 1.8 percent of the worldwide total in 1999 to 9.6 percent in 2002. One property in Australia reported receiving 44 percent of its bookings over the Internet.
Lynne Ireland, SLH's regional director for Asia-Pacific, attributed this to people becoming more familiar with the Internet, ease of usage as a booking tool as well as promotions by SLH itself.
"People feel more in control and can do all the research they want," Ms Ireland said.
While forecasting a doubling of the number in the next few years, she said SLH was working equally with the global distribution systems, travel agents and tour operators to boost bookings through them.
"It's not a case of either/or," she said. "We have to maximise bookings through all distribution channels."