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Dell Drops 'Computer' from Company Name.

The Dallas Morning News (Dallas, TX)

| July 19, 2003 | This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: Crayton Harrison

Jul. 19--AUSTIN, Texas--Dell Computer Corp. told environmental activists and shareholders Friday that it's spent the last year getting greener. And then Dell got a little leaner.

The personal computer giant dropped the word "Computer" from its name with shareholder approval at its annual meeting, held at the Austin Convention Center. Dell Inc., as it now calls itself, also sells servers, digital storage devices, printers and more, so executives didn't feel its middle name made sense anymore.

Chief executive Michael Dell said those non-PC products represent Dell's future, since they provide an opportunity for Dell to grow by…

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