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Byline: Sukanya Jitpleecheep
Aug. 1--With creative packaging and novel product design based on Thai herbs, Plot & Plan Co, a wholly Thai-owned aromatherapy toiletry producer, is hoping to make a splash in the world's toiletry business.
The firm's unique product designs include clear soaps with miniature figures such as fish and stars inside, or soap that comes in the shape of cakes.
After the successful launch of Beauty Cafe, its trendy aromatherapy toiletry in the Thai market one year ago, the company is now looking to market its products worldwide, starting in South Korea, Taiwan and Canada.
In the near future, the company will make its products available in the Middle East, and in duty-free outlets in Guam and the Philippines.
In the Middle East, it is expected to start in Dubai, where there are more than 500,000 target customers and residents from the Philippines, Malaysia, Singapore, Pakistan and India.
Beauty Cafe products are positioned in a market segment that includes international brands like Last of Australia and Fresh of South Africa.