AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
Thai Officials Scrutinise Telecom Firm for Marketing Strategy.
Byline: Komsan Tortermvasana
Aug. 4--TOT Corp has hired a consultancy to examine the marketing position and business strategy for its mobile phone venture, with a formal report expected to be completed within one month.
Thai Mobile, a joint venture of the TOT and the Communications Authority of Thailand, currently offers cellular services in the 1900-Megahertz frequency.
Eureka Co was recently hired to reassess the position of Thai Mobile and recommend potential marketing heads for the new operator.
Surapong Suebwonglee, the information and communications technology minister, recently met with TOT executives overseeing the Thai Mobile project to discuss operations to date and what changes were needed to allow the system to remain competitive in the future.
"Thai Mobile currently has some 120,000 subscribers, with another 130,000 possible users from TOT subscribers due to receive refunds," he said.
The TOT is offering fixed-line subscribers refunds on their line deposits in the form of cellular services through Thai Mobile.
- NTC to set new 3G rules: Thai Mobile to lose spectrum allocation.
- Newspaper article from: Bangkok Post (Bangkok, Thailand) September 20, 2005 700+ words
...the NTC should reallocate Thai Mobile's slot to avoid technical...operating conditions for Thai Mobile when TOT received its licences...granting a new licence to Thai Mobile for 3G. To see more of the Bangkok Post, or to subscribe to the...
- Thai Mobile to Start Business before Striking Roaming-Rate Pact with AIS.
- Newspaper article from: Knight Ridder/Tribune Business News November 11, 2002 700+ words
...Tortermvasana, Bangkok Post, Thailand Knight...News Nov. 11--Thai Mobile's scheduled...subsidiary, and Thai Mobile had yet to agree on a roaming rate. Thai Mobile had earlier proposed...see more of the Bangkok Post, or to subscribe...
- VIPs' free phones costing Thai Mobile 10 billion baht a month.
- Newspaper article from: Knight Ridder/Tribune Business News September 21, 2004 700+ words
...Tortermvasana, Bangkok Post, Thailand Knight...News Sep. 21--Thai Mobile says it will review...executive added that Thai Mobile would not abruptly...Mobile, which runs Thai Mobile, yesterday approved...see more of the Bangkok Post, or to subscribe...
- Thai Mobile Seeks to Revise Subcontracts as Losses Mount.
- Newspaper article from: Knight Ridder/Tribune Business News June 14, 2004 700+ words
...Tortermvasana, Bangkok Post, Thailand Knight...News Jun. 14--Thai Mobile, the cellular...business plan for Thai Mobile with the intention...He said that Thai Mobile only collected...see more of the Bangkok Post, or to subscribe...
- Thai Mobile Says Small Starting Customer Base Is Unremarkable.
- Newspaper article from: Knight Ridder/Tribune Business News February 6, 2003 700+ words
...Tortermvasana, Bangkok Post, Thailand Knight...News Feb. 6--Thai Mobile claims there is...free of charge to Thai Mobile's senior staff...Bangkok, increasing Thai Mobile's service capacity...see more of the Bangkok Post, or to subscribe...
- Thai Mobile's New Commercials Emphasize National Identity of Cellular Service.
- Newspaper article from: Knight Ridder/Tribune Business News January 16, 2003 700+ words
...Tortermvasana, Bangkok Post, Thailand Knight...News Jan. 16--Thai Mobile yesterday introduced...minister said Thai Mobile still needed a...population. As Thai Mobile was 57.9 percent...see more of the Bangkok Post, or to subscribe...
- Thai Mobile Set Sights to Double Its Customer Base.
- Newspaper article from: Knight Ridder/Tribune Business News November 13, 2003 700+ words
...Prateepchaikul, Bangkok Post, Thailand Knight...News Nov. 13--Thai Mobile, the joint...million users. Thai Mobile has already spent...phone company. Thai Mobile introduced its...see more of the Bangkok Post, or to subscribe...
- Thai Mobile Stalled on 3G Services.
- Newspaper article from: Knight Ridder/Tribune Business News October 11, 2003 700+ words
Bangkok Post, Thailand Knight...News Oct. 11--Thai Mobile has a rocky road...of rumours that Thai Mobile might be a takeover...investment costs. Thai Mobile, a joint venture...see more of the Bangkok Post, or to subscribe...