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'Solution' May Be Most Overused Buzzword in Business.

Tampa Tribune (Tampa, FL)

| August 21, 2003 | COPYRIGHT 2007 Tampa Tribune. (Hide copyright information)Copyright

Byline: Michael Sasso

Aug. 21--TAMPA, Fla.--Walk into a Publix these days and you'll find your "complete meal solution," according to Publix's Web site.

In Tampa, Britt Pogue, of Wachovia DavisBaldwin, is a vice president of "employer solutions."

And on the Internet you can find Child birthSolutions.com In sum, you can eat a solution, be a solution -- even give birth with a solution. Confused? Get in line.

The word solution has been widespread among computer companies, many claiming to be your "IT [information technology] solutions provider."

But recently the word has flourished throughout the business world, from charter flight companies offering "flight solutions" to firms offering "foreclosure solutions."

What's going on?

Businesses "calling something a solution makes it easy on them," said Kristy Friedel, who handles public relations for Alliance Communications of Tampa. "You …

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