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Accenture Explains New Customer Relationship Management Models.
Byline: Sriwipa Siripunyawit
Sep. 5--Intense global competition has driven industries to seriously pursue technological innovation as the best means to handle customer relationship management (CRM), according to Glover Ferguson, chief scientist and managing partner at Accenture Technology Research and Innovation Centers.
Companies throughout the world have been aggressively adding value to their businesses through the application of bolder innovations, Mr Ferguson told a recent forum. They are now putting more effort into turning technological innovation into business results, especially the area of CRM.
"Information technology will definitely ...
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Source: HighBeam Research, Accenture Explains New Customer Relationship Management Models.