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Consumer-Electronics Giant Philips Switches Direction.
Byline: Sukanya Jitpleecheep
Sep. 2--The Dutch electronics giant Philips is making a U-turn in its business strategy for Asia-Pacific by returning to the mass-market segment it abandoned three years ago.
The earlier shift in focus to the high-end market had resulted in a "significant" loss of earnings opportunities -- between 1.2 billion and 1.5 billion baht in sales in Thailand alone from 2000 to 2002 -- according to a company estimate.
Chadil Chulinrak, general manager of the consumer electronics division of Philips Electronics (Thailand), yesterday outlined the group's bid to recoup sales and market share.
As in other Asian ...
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Source: HighBeam Research, Consumer-Electronics Giant Philips Switches Direction.