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Byline: Baker & McKenzie
Sep. 1--Recognising the economic importance of intellectual-property rights is one thing, but how can a copyright or trademark owner possibly protect these rights in a market characterised by fierce competition and a demand for cheaper counterfeit goods?
Aside from relying on a consumer's realisation that the CD they just purchased contains only half of the 12 songs they thought they had bought or the counterfeit jeans they just paid for have one leg longer than the other, copyright and trademark owners are afforded an array of pro-active measures to secure the position of their goods in the market, ranging from registration and monitoring of rights to conducting raids and initiating civil and criminal action against infringers.
The first step in ...