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Thai Beverage Maker Carabao Dang Switches Ad Strategy.
Byline: Sukanya Jitpleecheep
Oct. 3--Carabao Tawandang Co will use more non-direct advertising methods to promote its Carabao Dang energy drink to comply with new advertising restrictions on caffeinated beverages slated to take effect in December.
Managing director Sathien Setthasit said the so-called "below-the-line" campaign, including sponsoring music concerts and tie-in sponsorships with TV game shows, would be employed in the final quarter of this year.
As result, the number of TV programmes with Carabao Dang sponsorship will double to eight.
As many as 70 concerts featuring the veteran "songs for life" band Carabao and other ...
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