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Thai Mobile Operator, Nestle' in Joint Push in Race for Sector Dominance.
Byline: Srisamorn Phoosuphanusorn
Oct. 2--The country's No.2 mobile operator DTAC and consumer powerhouse Nestle' Group Thailand have teamed up for a 50-million-baht joint marketing and distribution campaign in a bid to take the top spot in their respective sectors.
Under the 'Happiness Is All Around' campaign, DTAC's Happy Dprompt prepaid cards will be available from more than 30,000 Nestle' ice-cream tricycles and freezers nationwide while at the same time, Nestle' ice-cream will be offered at more than 400 DTAC shops.
The Happy Dprompt prepaid service allows customers to select their preferred times of day for special call rates.
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Source: HighBeam Research, Thai Mobile Operator, Nestle' in Joint Push in Race for Sector...