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Byline: Charoen Kittikanya
Oct. 2--Thai Union Frozen Products has set up a market research firm in China and acquired 50 percent of the shares in Cindena Resources Limited, the distributor of Century canned fish in China, to tap the fast-growing and huge market there.
"Although China currently accounts for a very slim portion of our annual turnover and the investment in the two firms is not substantial, it [the investment] reflects our commitment to focus more on the Chinese market," said Thiraphong Chansiri, TUF's president.
The United States is currently the largest market for TUF, accounting for 55 percent of the company's annual sales, ...
Source: HighBeam Research, Thai Frozen Food Firm Invests in Chinese Canned-Fish Market.